"You made it a Business…Let Us

Make it a Brand"

Empowering Ambitious Female

Entrepreneurs to Pivot with Purpose!

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"You made it a Business…Let me Make it a Brand"

Empowering Ambitious Female Entrepreneurs to Pivot with Purpose

You've got the career, the passion, and the side business. Now it's time to make your brand shine as brightly as your ambition. At Muse & Pivot, we understand the delicate balance of corporate success and entrepreneurial dreams. Let's turn your limited time into limitless potential.

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Free Branding Checklist

Upgrade Your Brand Today!

Ready to Transform Your Side Hustle into a Magnetic Brand? (Without Sacrificing Your 9-to-5 Success)

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Don't let another day pass with a brand that undersells your potential. Grab your checklist now and start building a brand that matches your ambition.

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Welcome to Muse & Pivot!

I'm LaToya Lane, and I transform side hustles into powerhouse brands for ambitious women like you.

As a former corporate strategist at American Honda Corporation and lifetime entrepreneur, I understand the delicate balance you're maintaining. With 20+ years of global experience, I help women who are excelling in their careers while building something of their own.

Your brand deserves more than late-night DIY attempts. Whether you're a project manager launching a wellness business or a tech professional starting a consultancy, I'll help you create a brand that matches your ambition—all within those precious 10-15 hours you can dedicate each week.

Because you already have a business... let's make you a brand.

Efficient Brand Building


Our time-savvy branding packages are designed for busy professionals like you. From crafting your unique Brand Voice to creating a Visual Identity that stands out, we ensure your limited time translates into maximum impact

Strategy on Your Schedule

Unlock your brand's potential with our flexible strategic services. Our workshops and strategy sessions are tailored to fit into your packed calendar, delivering powerful insights without disrupting your day job.

Personalized Pivot Planning

Ready to take your side hustle to the next level? Our one-on-one consulting offers personalized guidance to help you balance your career success with your entrepreneurial dreams

Get Started Today

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